Acquiring 3,228 Customers From Google Ads For Bits 4 Pets

Explore how we achieved this below.

3228

Customers Acquired

177%

Increase in sales

60%

Increase in ad spend

310%

Increase in orders

The

Challenge:

Bits 4 Pets had seen consistent sales through Google Ads, but they weren’t sure whether their performance would hold as budgets increased. With a lean account structure and modest daily spend, the big question was: can we scale without killing ROAS? They needed a strategy that would allow them to grow confidently, without sacrificing efficiency or control.

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Our

Strategy

We employed a tailored, multi-pronged approach to achieve scalable, sustainable growth:

Campaign Segmentation

We restructured campaigns to focus on specific product categories and audience types. This allowed us to refine targeting and ensure that every pound was invested in high-converting segments.

Strategic Budget Allocation

With precise segmentation, we identified the most profitable categories and redirected budgets accordingly, cutting wasteful spending on underperforming areas.

Target ROAS Bidding

Leveraging Target ROAS bidding, we scaled the budget strategically. This approach allowed us to grow ad spend by nearly 3 times whilst maintaining targets.

Quarterly Strategies

Regular performance reviews and collaborative goal-setting sessions enabled us to stay agile, making adjustments in real-time to align with the company’s evolving objectives.

Catch All Campaigns

We launched catch-all campaigns designed to increase visibility for lesser-known products, driving incremental growth while protecting budgets for core product lines.

Scaled Budgets

Leveraging Target ROAS bidding, we scaled the budget strategically. This approach allowed us to grow ad spend by nearly 3 X.

The

Results:

Our strategy delivered outstanding outcomes:

‍ROAS Stability: Maintained a consistent ROAS for the brand whilst nearly 3Xing our advertising budgets.

‍Ad Budget Expansion: Successfully scaled monthly ad spend without compromising efficiency.

‍Sales Increase: Business sales doubled within 2 months, demonstrating the transformative impact of our approach.

‍Sustained Growth: Over 2.5 years, the campaigns contributed to significant revenue milestones, reinforcing the company’s market position.

Get Started

3228

Customers acquired

177%

Increase in sales

60%

Increase in ad spend

310%

Increase in orders

Client

Testimonial:

"Working with Joe at Sprint has been pivotal to scaling our DTC sales. Communication is really responsive and we were able to double our monthly sales in just 2 months. I high recommend Joe and Sprint Creative to other DTC brands"

Imraan Habibb

Bits 4 Pets

Client

Testimonial:

“Working with Joe at Sprint Creative has been a game-changer for us. He understood our concerns from previous agencies and provided prompt, knowledgeable support. Under Joe's guidance, we saw improved ad performance with lower spend, helping our business double over the past 12 months. We highly recommend Sprint Creative for their exceptional service and dedication.”

Louis Dawson

Street Solutions

Louis Dawson

Street Solutions

Louis Dawson

Street Solutions

Let's build something

special.

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How We Scaled a Traffic Equipment Company’s Google Ads Performance from 3x to 8x ROAS

Revenue up 208%

Orders up 258%

Conversion rate increased by 84%

Let's Talk

Introduction

A traffic equipment company approached us with a solid foundation but needed expert guidance to scale their Google Ads campaigns.

While they were achieving a return on ad spend (ROAS) of 3x, they knew there was room to grow. They wanted to significantly increase their monthly ad budget while maximizing profitability. That’s where we stepped in with a data-driven strategy to elevate their performance.

The strategy

We employed a tailored, multi-pronged approach to achieve scalable, sustainable growth:
‍

Well-Structured Campaign Segmentation

We restructured campaigns to focus on specific product categories and audience types. This allowed us to refine targeting and ensure that every pound was invested in high-converting segments.

‍Strategic Budget Allocation to Profitable Categories

With precise segmentation, we identified the most profitable categories and redirected budgets accordingly, cutting wasteful spending on underperforming areas.

Implemented Catch-All Campaigns to Broaden Product Reach

We launched catch-all campaigns designed to increase visibility for lesser-known products, driving incremental growth while protecting budgets for core product lines.

The results

ROAS Growth: Increased from 3x to 8x over the course of the campaigns.

Ad Budget Expansion: Successfully scaled monthly ad spend without compromising efficiency.

Sales Doubling: Business sales doubled within a year, demonstrating the transformative impact of our approach.

Sustained Growth: Over 2.5 years, the campaigns contributed to significant revenue milestones, reinforcing the company’s market position.

Let's Talk

Let's build something

special.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Acquiring 3,228 Customers From Google Ads For Bits 4 Pets

The

Challenge:

Our

Strategy

The

Results:

Client

Testimonial:

Imraan Habibb

Client

Testimonial:

Louis Dawson

Louis Dawson

Louis Dawson

Let's build something

special.

Introduction

The strategy

Well-Structured Campaign Segmentation

‍Strategic Budget Allocation to Profitable Categories

Quarterly Reviews and Goal Setting

Scaled Budgets with Target ROAS Bidding

Implemented Catch-All Campaigns to Broaden Product Reach

The results

Let's build something

special.