**How We Scaled Braycured Google Ads and Increased Sales By 228% In 6 Months**

Explore how we achieved this below.

129%

Increase In New Customers

258%

Increase In NC Revenue

228%

Increase in Turnover

154%

Increase in orders

The

Challenge:

Braycured had a strong product, growing brand presence, and clear customer demand - but their Google Ads was in need of a clear strategy. With multiple product categories, they needed a more tailored campaign structure to support sustainable, profitable scale. The goal wasn’t just growth, it was building smarter foundations to scale from.

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Our

Strategy

We employed a tailored, multi-pronged approach to achieve scalable, sustainable growth:

Campaign Segmentation

We tested multiple types of campaigns from shopping and pmax to search. We ran these in parallel to find which campaign type worked best.

Strategic Budget Allocation

With precise segmentation, we identified the most profitable categories and redirected budgets accordingly, cutting wasteful spending on underperforming areas.

Target ROAS Bidding

Leveraging Target ROAS bidding, we scaled the budget strategically. This approach allowed us to double our ad spend whilst maintaining ROAS targets.

Weekly Catch Ups

Regular performance reviews and collaborative goal-setting sessions enabled us to stay agile, making adjustments in real-time to align with the company’s evolving objectives.

Reporting Metrics

We focused on tracking the right metrics to ensure the ads were driving growth. This meant paying close attention to new customers acquired, new customer CAC and new customer ROAS.

Scaled Budgets

Leveraging Target ROAS bidding, we scaled the budget strategically. This approach allowed us to double our ad spend and maintain it, even in the tradtionlly slower months.

The

results

Our strategy delivered outstanding outcomes:

‍ROAS Growth: The ROAS scaled and increased whilst driving more revenue.

‍Ad Budget Expansion: Successfully scaled monthly ad spend without compromising efficiency.

Sales Increase: Business sales increase by 228% in 6 months.

‍Sustained Growth: Over 8 Months, the campaigns contributed to significant revenue milestones, reinforcing the company’s market position.

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129%

Increase In New Customers

258%

Increase in NC Revenue

228%

Increase in Turnover

154%

Increase in orders

Client

Testimonial:

"Joe makes our challenges and objectives his own and works hard to get under the skin of what makes our business tick. For a growing business, that is really important. His approach is not one size fits all. With the help of Sprint, we've been able to double our online business within just a few months."

Alex Mugan

Braycured

Client

Testimonial:

“Working with Joe at Sprint Creative has been a game-changer for us. He understood our concerns from previous agencies and provided prompt, knowledgeable support. Under Joe's guidance, we saw improved ad performance with lower spend, helping our business double over the past 12 months. We highly recommend Sprint Creative for their exceptional service and dedication.”

Louis Dawson

Street Solutions

Louis Dawson

Street Solutions

Louis Dawson

Street Solutions

Let's build something

special.

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How We Scaled a Traffic Equipment Company’s Google Ads Performance from 3x to 8x ROAS

Revenue up 208%

Orders up 258%

Conversion rate increased by 84%

Let's Talk

Introduction

A traffic equipment company approached us with a solid foundation but needed expert guidance to scale their Google Ads campaigns.

While they were achieving a return on ad spend (ROAS) of 3x, they knew there was room to grow. They wanted to significantly increase their monthly ad budget while maximizing profitability. That’s where we stepped in with a data-driven strategy to elevate their performance.

The strategy

We employed a tailored, multi-pronged approach to achieve scalable, sustainable growth:
‍

Well-Structured Campaign Segmentation

We restructured campaigns to focus on specific product categories and audience types. This allowed us to refine targeting and ensure that every pound was invested in high-converting segments.

‍Strategic Budget Allocation to Profitable Categories

With precise segmentation, we identified the most profitable categories and redirected budgets accordingly, cutting wasteful spending on underperforming areas.

Implemented Catch-All Campaigns to Broaden Product Reach

We launched catch-all campaigns designed to increase visibility for lesser-known products, driving incremental growth while protecting budgets for core product lines.

The results

ROAS Growth: Increased from 3x to 8x over the course of the campaigns.

Ad Budget Expansion: Successfully scaled monthly ad spend without compromising efficiency.

Sales Doubling: Business sales doubled within a year, demonstrating the transformative impact of our approach.

Sustained Growth: Over 2.5 years, the campaigns contributed to significant revenue milestones, reinforcing the company’s market position.

Let's Talk

Let's build something

special.

Thank you! Your submission has been received!

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**How We Scaled Braycured Google Ads and Increased Sales By 228% In 6 Months**

The

Challenge:

Our

Strategy

The

results

Client

Testimonial:

Alex Mugan

Client

Testimonial:

Louis Dawson

Louis Dawson

Louis Dawson

Let's build something

special.

Introduction

The strategy

Well-Structured Campaign Segmentation

‍Strategic Budget Allocation to Profitable Categories

Quarterly Reviews and Goal Setting

Scaled Budgets with Target ROAS Bidding

Implemented Catch-All Campaigns to Broaden Product Reach

The results

Let's build something

special.