We restructured campaigns to leverage Performance Max, targeting high-demand audiences and product types. This allowed us to maximize reach across Google platforms and ensure resources were spent on profitable opportunities.

We set up branded search campaigns, capitalizing on high traffic from users actively seeking the business's main product. (The business name was the same term as the main product, very useful.

We segmented ads by product categories, optimizing for demand trends and prioritizing high-margin items. This approach refined targeting and maximized returns from key product areas.

We performed quarterly reviews to analyse performance and adapt campaigns to changing market dynamics. These refinements helped maintain strong growth while aligning with business objectives.

We optimised Google Shopping feeds by enhancing product descriptions and improving categorisation. This strategy increased visibility for key products and significantly boosted conversion rates.

We gradually scaled ad spend on high-performing campaigns, focusing on maximizing ROAS. This enabled consistent revenue growth while keeping acquisition costs in check.