Generating ‍1,300+ High-Intent Leads‍ for a Heating Supplies Brand in 12 Months

Explore how we achieved this below.

1300+

High intent leads

68%

Reduction in cost per lead

221%

Increase in leads

‍125%

Increase in conversion rate

The

Challenge:

SoleHeat needed a consistent stream of high-quality leads to keep their sales pipeline full. But, rising costs and inconsistent volume made it difficult to scale effectively. Their cost per lead was too high to grow sustainably, and the lead flow wasn't predictable enough to support targets. They needed a more efficient way to generate demand without compromising on intent or cost.

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Our

Strategy

We employed a tailored, multi-pronged approach to achieve scalable, sustainable growth:

Campaign Segmentation

We restructured campaigns to focus on specific product categories and audience types. This allowed us to refine targeting and ensure that every pound was invested in high-converting segments.

Strategic Budget Allocation

With precise segmentation, we identified the most profitable categories and redirected budgets accordingly, cutting wasteful spending on underperforming areas.

PMAX Lead Generation

We used PMAX campaigns to fuel our lead generation. With a mix of search and creative assets, we were able to cover multiple networks and scale the volume.

Quarterly Strategies

Regular performance reviews and collaborative goal-setting sessions enabled us to stay agile, making adjustments in real-time to align with the company’s evolving objectives.

Feedback Loops

We had a consistent communication with the sales team who would evaluate the quality of leads and give regular feedback. This meant we could implement changes quickly in response to the market.

Scaled Conversions

We scaled the amount of lead form conversions by a huge amount by testing different campaigns, bidding strategies and creative assets.

The

Results:

Our strategy delivered outstanding outcomes:

1300+ high intent leads: 1300+ leads were generated for the business along with a 125% increase in conversion rate.

Increase In Leads: We saw a 221% increase in leads compared to the previous campaigns ran through Google Ads.

‍Reduction in cost per lead: We were able to reduce the cost per lead by 68% which helped scaled our advertising efforts.

‍Sustained Growth: Over 1 year, the campaigns contributed to a significant sales pipeline and sales revenue.

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1300+

High intent leads

68%

Reduction in cost per lead

221%

Increase in leads

125%

Increase in conversion rate

Client

Testimonial:

"Joe and Sprint Creative have done a fantastic job at lead generation for us. Our cost per lead dropped significantly, lead volume more than tripled, and the quality has stayed consistently high. The Google Ad campaigns have given us a reliable pipeline that’s helped fuel real business growth"

Jimmy Acton

Sole Heat

Client

Testimonial:

“Working with Joe at Sprint Creative has been a game-changer for us. He understood our concerns from previous agencies and provided prompt, knowledgeable support. Under Joe's guidance, we saw improved ad performance with lower spend, helping our business double over the past 12 months. We highly recommend Sprint Creative for their exceptional service and dedication.”

Louis Dawson

Street Solutions

Louis Dawson

Street Solutions

Louis Dawson

Street Solutions

Let's build something

special.

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How We Scaled a Traffic Equipment Company’s Google Ads Performance from 3x to 8x ROAS

Revenue up 208%

Orders up 258%

Conversion rate increased by 84%

Let's Talk

Introduction

A traffic equipment company approached us with a solid foundation but needed expert guidance to scale their Google Ads campaigns.

While they were achieving a return on ad spend (ROAS) of 3x, they knew there was room to grow. They wanted to significantly increase their monthly ad budget while maximizing profitability. That’s where we stepped in with a data-driven strategy to elevate their performance.

The strategy

We employed a tailored, multi-pronged approach to achieve scalable, sustainable growth:
‍

Well-Structured Campaign Segmentation

We restructured campaigns to focus on specific product categories and audience types. This allowed us to refine targeting and ensure that every pound was invested in high-converting segments.

‍Strategic Budget Allocation to Profitable Categories

With precise segmentation, we identified the most profitable categories and redirected budgets accordingly, cutting wasteful spending on underperforming areas.

Implemented Catch-All Campaigns to Broaden Product Reach

We launched catch-all campaigns designed to increase visibility for lesser-known products, driving incremental growth while protecting budgets for core product lines.

The results

ROAS Growth: Increased from 3x to 8x over the course of the campaigns.

Ad Budget Expansion: Successfully scaled monthly ad spend without compromising efficiency.

Sales Doubling: Business sales doubled within a year, demonstrating the transformative impact of our approach.

Sustained Growth: Over 2.5 years, the campaigns contributed to significant revenue milestones, reinforcing the company’s market position.

Let's Talk

Let's build something

special.

Thank you! Your submission has been received!

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Generating ‍1,300+ High-Intent Leads‍ for a Heating Supplies Brand in 12 Months

The

Challenge:

Our

Strategy

The

Results:

Client

Testimonial:

Jimmy Acton

Client

Testimonial:

Louis Dawson

Louis Dawson

Louis Dawson

Let's build something

special.

Introduction

The strategy

Well-Structured Campaign Segmentation

‍Strategic Budget Allocation to Profitable Categories

Quarterly Reviews and Goal Setting

Scaled Budgets with Target ROAS Bidding

Implemented Catch-All Campaigns to Broaden Product Reach

The results

Let's build something

special.