How We Scaled a Traffic Equipment Company’s Google Ads Performance from 3x to 8x ROAS
The
Challenge:
The company faced a critical challenge: growing their business by increasing ad spend without compromising ROAS. Their previous campaigns were limited in scope, with a modest monthly budget and steady, but unspectacular, results. They needed a strategic approach to scale effectively while driving better returns.
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Our
Strategy
We employed a tailored, multi-pronged approach to achieve scalable, sustainable growth:
We restructured campaigns to focus on specific product categories and audience types. This allowed us to refine targeting and ensure that every pound was invested in high-converting segments.
With precise segmentation, we identified the most profitable categories and redirected budgets accordingly, cutting wasteful spending on underperforming areas.
Leveraging Target ROAS bidding, we scaled the budget strategically. This approach allowed us to grow ad spend by nearly four times while driving ROAS from an initial 3x to an impressive 8x.
Regular performance reviews and collaborative goal-setting sessions enabled us to stay agile, making adjustments in real-time to align with the company’s evolving objectives.
We launched catch-all campaigns designed to increase visibility for lesser-known products, driving incremental growth while protecting budgets for core product lines.
Leveraging Target ROAS bidding, we scaled the budget strategically. This approach allowed us to grow ad spend by nearly four times while driving ROAS from an initial 3x to an impressive 8x.
The
Results:
ROAS Growth: Increased from 3x to 8x over the course of the campaigns.
Ad Budget Expansion: Successfully scaled monthly ad spend without compromising efficiency.
Sales Doubling: Business sales doubled within a year, demonstrating the transformative impact of our approach.
Sustained Growth: Over 2.5 years, the campaigns contributed to significant revenue milestones, reinforcing the company’s market position.
Client
Testimonial:
"Working with Joe at Sprint Creative has been a game-changer for us. He understood our concerns from previous agencies and provided prompt, knowledgeable support. Under Joe's guidance, we saw improved ad performance with lower spend, helping our business double over the past 12 months. We highly recommend Sprint Creative for their exceptional service and dedication."
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Louis Dawson
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