How We Turned Google and Meta Ads Into 7 Figure Sales Channels For
Village Wax Melts
The
Challenge:
Village Wax Melts had built a loyal customer base through organic social channels but wanted to explore new opportunities to scale.
With no prior experience running ads, they sought to diversify their sales channels and amplify their reach to unlock sustainable growth in an increasingly competitive market.
Our
Strategy
We employed a tailored, multi-pronged approach to achieve scalable, sustainable growth:
We focused on crafting detailed briefs for user-generated content (UGC), emphasising different hooks, angles, and storytelling techniques. This approach ensured authentic, relatable ads that captured attention and drove meaningful engagement.
We systematically tested multiple variations of ads, experimenting with different visuals, messages, and formats. By analysing performance data, we identified the most effective combinations, optimising campaigns to achieve the highest click-through and conversion rates.
We optimised budgets to prioritise new customer acquisition, focusing on high-intent audiences to drive fresh demand. Additionally, we targeted products with strong customer lifetime value, ensuring long-term profitability while maintaining efficient ad spend.
Regular performance reviews and collaborative goal-setting sessions enabled us to stay agile, making adjustments in real-time to align with the company’s evolving objectives.
We launched catch-all campaigns designed to increase visibility for lesser-known products, driving incremental growth while protecting budgets for core product lines.
We utilised Google’s Target ROAS bidding strategy to focus on generating maximum returns. This ensured that ad spend was carefully managed, delivering consistent efficiency and profitability while scaling effectively.
The
Results:
236% Increase in Orders: Enhanced sales volume through targeted advertising.
274% Increase in Turnover: Optimised campaigns drove substantial revenue growth.
174% Increase in New Customers: Attracted and converted a broader audience.
Sustained Growth: Over 4 years, the campaigns contributed to significant revenue milestones, reinforcing the company’s market position.
Client
Testimonial:
"Working with Joe at Sprint Creative has been one of the best decisions we've made. What sets apart his service from bigger agencies is the genuine care for the growth of our business. This is reflected in his communication and commitment.
We've been consistently satisfied with the results and would highly recommend Sprint Creative to other businesses."
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Abi Neale
Let's build something
special.
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