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Outbound Sales Agency

Harper Agency

Harper is a B2B outbound sales agency looking to scale its pipeline through Meta ads. While outbound was already driving results, they wanted to introduce an additional channel to generate consistent, high-quality sales meetings and acquire more clients.

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20+

Booked calls per month

15+

Clients signed from paid ads

The strategy

We focused on creative volume and diversity, building a Meta ads system designed to capture attention and convert across different stages of the funnel. This included developing multiple messaging angles, offers, and ad formats to consistently generate high-quality sales meetings.

Creative

Ads designed. Meetings booked.

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Deliverables

What we delivered.

Strategy

New messaging and ICP segments developed and tested to find who responds best.

Ad Creative

Over 200 ads tested across angles, formats and audiences.

Landing Pages

Landing pages built to turn paid clicks into booked calls.

Sales Automations

Sales automations that capture leads and move them through the pipeline automatically.

Funnel Reporting

Automated funnel reporting tying ad spend to leads and booked calls.

Creative Testing

Over 200 ads tested, with new messaging and ICP segments proven before scaling.

The experience

The Sprint Impact

Before Sprint Creative
  • Reliant on cold email for pipeline
  • No inbound channel to support growth
  • Never run paid ads successfully
  • No clear paid acquisition funnel
  • No creative system in place
With Sprint Creative
  • Predictable weekly inbound leads
  • High-converting ad creatives tailored to ICP
  • Clear, benefit-driven messaging
  • Structured funnel with qualification steps
  • Reduced cost per qualified lead

20+

Booked calls per month

15+

Clients signed from paid ads

30%

Revenue increase

The Outcome

Pipeline After Sprint

Creative System, Delivered Monthly
We deployed a consistent creative system, producing 20+ new ads each month, giving Harper a constant refresh of high-performing paid content, while also supplying assets for their organic channels.
Consistent Weekly Sales Meetings
Meta ads became a reliable source of qualified meetings, with new sales calls booked in every week alongside outbound activity.
Scalable Customer Acquisition
With a system in place, Harper began acquiring customers through paid ads and scaling spend efficiently, maintaining strong return on ad spend while increasing pipeline.
Case Studies

More success stories.

The numbers behind the campaigns. Pipeline generated, deals closed, revenue moved.

Video Content Agency

Aperture Comms

The Challenge:
Meta ads that opened up new markets across the whole of the UK, replacing referrals and bought leads
Our Approach:
Built Meta and Google funnels, managed creative and strategy
20+
Booked calls per month
10+
Clients signed from paid ads
Branding Agency

Nala Creative

The Challenge:
Meta ads support, creative ideation and new locations tested for international growth
Our Approach:
Built new strategy, optimized funnel, reduced CPA, increased qualified calls
25+
Calls per month consistently
11+
Clients signed from paid ads
B2B SaaS

Aquaint

The Challenge:
Meta ads and video creative that built a demo pipeline from scratch
Our Approach:
Created scroll-stopping creatives, managed funnel with continuous optimization
10+
Demos per month on average
10
Clients signed
B2B Sales Calls

Gather

The Challenge:
Meta ads that keep fresh video and static creative in market to book more sales calls
Our Approach:
Built a high-volume Meta creative system that delivers 15-20 booked calls a month
15-20
Calls booked per month
100+
Ads delivered
Business Finance

Funding Links

The Challenge:
A Meta ads system built on creative volume, replacing bought leads with our own
Our Approach:
Built and ran a Meta creative system that brings in 30-40 leads a month
30-40
Leads per month
100+
Ads delivered
Commercial Security

SSG

The Challenge:
Meta and Google ads built for B2B commercial buyers, including video creative
Our Approach:
Built and tested 50+ ads for commercial buyers, bringing in around 15 leads a month
15
Leads per month
50+
Ads delivered
Local Lead Gen

Quill Hall

The Challenge:
Search-first Google Ads aimed at high-intent buyers, optimised around lead quality
Our Approach:
Managed and optimised Google Ads to bring in around 20 leads or calls a month
20
Leads per month
8
Clients signed
Marketing Agency

Sprint Creative

The Challenge:
Our own Meta ads creative system, run on ourselves to build a predictable inbound channel
Our Approach:
Built and tested our own ads in-house, bringing in around 15 B2B calls a month
15
Calls booked per month
8
Clients signed
Internet Provider

Altitude Internet

The Challenge:
Meta ads with benefit-led creative across multiple angles and formats, driving steady enquiries
Our Approach:
Built and tested ads creative designed to win new business
40
Leads per month
30
Ads delivered
Aerospace

ETS Aero

The Challenge:
LinkedIn ads built for aerospace buyers, delivering a steady flow of B2B leads
Our Approach:
Built and optimised LinkedIn campaigns aimed at B2B buyers
12
Leads per month
20
Ads delivered
Workshops & Training

Quiet Thunder

The Challenge:
Meta ads built for B2B workshop buyers, with new angles and formats tested
Our Approach:
Built and tested paid ads that bring in around 10 B2B enquiries a month
10
Leads per month
20
Ads delivered
FAQ

Questions you're probably asking.

Real businesses. Real results. Real words.

01
How is this different from other agencies?
We report on pipeline — qualified calls booked, proposals sent, contracts signed. Not impressions, CTR, or CPMs. If your sales team isn't getting calls, we're not doing our job.
02
Do you handle media buying or just creative?
Both. Strategy, creative, media buying, landing pages, funnel architecture, and pipeline tracking. One team, full ownership, no finger-pointing.
03
What channels do you run ads on?
Meta, LinkedIn, and Google. We recommend the right mix based on your deal size, sales cycle, and buyer behaviour during the strategy call.

04
How quickly will I see results?
Most clients see results within 7 days of campaigns going live. Predictable, repeatable pipeline by month 2–3.
Want to see how we can help you?
Book a quick call today.
Schedule a call

Stop hoping for pipeline. 
Start building the system.

30-minutes strategy call. No pitch. Just a clear path to generate qualified sales calls every week.

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Harper branded Slack notification showing message from Scott introducing client to a team of six, with text offering six senior specialists across sales, marketing, content, and strategy, and a button to book a strategy call.

The system that books qualified sales calls every week.

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