LinkedIn Ads

B2B LinkedIn Ads Agency That Drives Demand and Pipeline Growth

Reach the right decision-makers with LinkedIn campaigns designed to generate qualified demand, build trust, and support every stage of your B2B sales pipeline.

No vanity metrics. No wasted ad spend. Just measurable growth.

Book Your LinkedIn Audit
Book Your LinkedIn Audit
Sprint Creative promoted LinkedIn post offering The B2B LinkedIn Targeting Framework, an 18-page guide with a Download button, with 342 reactions, 46 comments and 1,914 clicks
The Platform

Why Advertise on LinkedIn?

LinkedIn is the world's largest professional network, making it one of the most effective platforms for B2B marketing. Unlike other social channels or advertising platforms, LinkedIn enables businesses to reach professionals based on their role within an organisation.

Whether you're looking to generate demand, promote thought leadership, or nurture long sales cycles, LinkedIn advertising helps your business stay visible throughout the buyer journey and reach the people responsible for purchasing decisions.

LinkedIn member profile of an Operations Director at Northfield Industrial in the UK, showing targetable attributes: job function Operations, seniority Director, company size 201–500 and industry Industrial Manufacturing
Trust First

Educate Your Audience Before You Sell

Many B2B businesses expect LinkedIn ads to generate immediate leads. In reality, decision-makers rarely make a purchasing decision after seeing just one ad. They take time to research their options, compare providers, and build confidence before starting a conversation.

At Sprint Creative, our approach to B2B advertising on LinkedIn is to educate your audience, deliver genuine value, and demonstrate how your business can solve their challenges before asking them to take action. By sharing valuable insights and positioning your business as an industry expert, we build trust that leads to higher-quality conversations and long-term results.

Start Your Growth Journey
Start Your Growth Journey
LinkedIn document ad on page 3 of 12, with the touchpoints before a first enquiry: reads an insight post at touch 1–2, opens the document ad at touch 3–5 and books a call at touch 6+
Targeting

We Target the Right Decision Makers

LinkedIn gives you direct access to the people who influence and approve business purchases. We use precise audience targeting based on industry, company size, seniority, job function, location, and target accounts to reach the right decision-makers. Our audience targeting combines LinkedIn's powerful advertising tools with strategic account-based marketing (ABM).

As a B2B LinkedIn ads agency, we create tailored messaging and compelling creatives that cut through the noise, capture attention, and start meaningful conversations with your ideal prospects.

Schedule Your Strategy Call
Schedule Your Strategy Call
LinkedIn audience builder targeting Operations, Finance and IT directors, VPs and CXOs at companies of 201 to 5,000 employees in the UK and Ireland, plus ABM Tier 1 and Tier 2 account lists, for a matched audience of 41,200
Full Funnel

Campaigns Designed to Build a Qualified Pipeline

Generating leads is only the first step. We build campaigns that turn interest into qualified opportunities by supporting every stage of your sales funnel.

From introducing your brand to new audiences through educational content to nurturing engaged prospects with remarketing campaigns, every stage is planned to move buyers closer to a conversation with your team.

Our integrated approach to LinkedIn Ads, Google Ads, and Meta advertising allows businesses to reinforce their message across multiple paid channels, helping you stay visible throughout longer buying cycles and increasing the likelihood of conversion.

This approach delivers measurable commercial outcomes by helping businesses generate qualified opportunities, strengthen their sales pipeline, and achieve sustainable long-term growth through paid media.

Plan Your Next Campaign
Plan Your Next Campaign
LinkedIn Campaign Manager for the last 30 days: insight content, document ad, gated report, remarketing and Tier 1 ABM campaigns, with a funnel from 168,400 members reached to 11,720 engaged, 212 leads and 67 qualified
What We Do

What We Build to Drive Results

Ad Copy & Creative

Every campaign begins with messaging that resonates directly with your ideal customers. We create persuasive ad copy and creatives that communicate your value and encourage action.

Landing Pages

We build landing pages that match your ad messaging and guide visitors toward the next step, whether that's downloading a resource guide, booking a call, or making an enquiry.

Thought Leadership Campaigns

Build credibility with content that showcases your expertise and keeps your business visible throughout the buying journey, so prospects think of you when they're ready to engage.

Gated Content & Lead Magnets

From industry guides to reports and downloadable resources, we create valuable content that encourages buyers to share their details and enter your sales pipeline.

LinkedIn Lead Gen Forms

Reduce friction by allowing prospects to submit their details without leaving LinkedIn. Lead Gen Forms can improve conversion rates while helping you capture high-quality enquiries.

Audience Segmentation & Remarketing

Using the LinkedIn Insight Tag, website audiences, customer lists, and matched audiences, we reconnect with engaged prospects, nurture buying intent, and keep your business visible.

Build Your LinkedIn Strategy
Build Your LinkedIn Strategy
Process

How We Work

01

Audience & Account Mapping

Every successful campaign starts with knowing who to target. We define your ideal customer profile, identify the right industries, job titles, company sizes, and target accounts, and then build LinkedIn campaigns that reach key decision-makers.

LinkedIn Tier 1 target account list with companies such as Northfield Industrial and Harlow Vantage Group, four matched and one pending, from 218 accounts uploaded at an 83% match rate
02

Messaging & Creative

Effective ads begin with the right message. We create compelling offers, persuasive ad copy, and eye-catching visuals that communicate your value and resonate with your audience's priorities and challenges.

Creative and offer build: a single image ad paired with a benchmark report and ROI calculator offer, with the message matched to the seniority segment
03

Funnel Integration

Successful campaigns don't stop at the first click. We build remarketing and lead-nurturing journeys that keep your brand top of mind and guide prospects towards downloading a resource, booking a strategy call, or making an enquiry.

LinkedIn Insight Tag remarketing audiences: 8,420 site visitors, 3,910 who watched 50% of a video, 1,140 form opens and 486 in nurture, with the tag firing and 4 audiences syncing
04

Testing & Optimisation

We don't set campaigns and leave them to run. We continually test headlines, creatives, audience segments, bidding strategies, and campaign objectives, using real-time performance data to optimise every aspect of your campaigns.

14-day LinkedIn creative test: variant A at 0.42% CTR and £96 cost per lead, variant B the winner at 0.91% CTR and £54 cost per lead
05

Measurement & ROI

We measure the metrics that matter most to your business, from cost per qualified lead and conversion rates to sales pipeline growth and return on ad spend. With transparent reporting and regular strategy reviews, you'll always know how your LinkedIn campaigns are performing.

Monthly LinkedIn performance review: £54 cost per qualified lead down 44%, 0.91% CTR up 0.49 points, £486k pipeline up 38% and 4.7x ROAS up 1.6x
Let's Build Your Pipeline
Let's Build Your Pipeline
Who It's For

Who Can Benefit From LinkedIn Advertising?

Scaling B2B SaaS Businesses

Build brand awareness, generate qualified demand, and create a predictable pipeline beyond what search advertising alone can deliver.

Mid-Market Companies

Run structured, repeatable campaigns that educate buying committees and engage multiple decision-makers throughout the buying journey.

Established Tech & Industry Players

Strengthen market visibility, expand into new verticals, and support the successful launch of new products and services.

Our Results

Results We're Proud Of

£3M+

in advertising spend managed

£15M+

in revenue attributed to paid media

1,200+

qualified sales calls generated

40+

B2B businesses supported

Case Studies

The only proof that matters is contracts signed.

The numbers behind the campaigns. Pipeline generated, deals closed, revenue moved.

Video Content Agency

Aperture Comms

The Challenge:
Meta ads that opened up new markets across the whole of the UK, replacing referrals and bought leads
Branding Agency

Nala Creative

The Challenge:
Meta ads support, creative ideation and new locations tested for international growth
Outbound Sales Agency

Harper Agency

The Challenge:
Meta ads with 200+ creatives tested, turning cold email reliance into steady booked calls
B2B SaaS

Aquaint

The Challenge:
Meta ads and video creative that built a demo pipeline from scratch
B2B Sales Calls

Gather

The Challenge:
Meta ads that keep fresh video and static creative in market to book more sales calls
Business Finance

Funding Links

The Challenge:
A Meta ads system built on creative volume, replacing bought leads with our own
Commercial Security

SSG

The Challenge:
Meta and Google ads built for B2B commercial buyers, including video creative
Local Lead Gen

Quill Hall

The Challenge:
Search-first Google Ads aimed at high-intent buyers, optimised around lead quality
Marketing Agency

Sprint Creative

The Challenge:
Our own Meta ads creative system, run on ourselves to build a predictable inbound channel
Internet Provider

Altitude Internet

The Challenge:
Meta ads with benefit-led creative across multiple angles and formats, driving steady enquiries
Aerospace

ETS Aero

The Challenge:
LinkedIn ads built for aerospace buyers, delivering a steady flow of B2B leads
Workshops & Training

Quiet Thunder

The Challenge:
Meta ads built for B2B workshop buyers, with new angles and formats tested
Why Sprint

Why Teams Choose Sprint Creative

Businesses choose Sprint Creative because we focus on commercial outcomes rather than vanity metrics. Every LinkedIn campaign is built around your ideal customer profile, buying journey, and revenue objectives.

From audience research and campaign strategy to creative development, landing page optimisation, and ongoing performance improvements, every recommendation is designed to generate qualified opportunities that contribute to long-term business growth.

Claim Your Campaign Audit
Claim Your Campaign Audit
Chart of a referral-led pipeline over time, with spikes from referrals followed by unpredictable dips, labelled unpredictable, hard to plan and impossible to scale
Get Started

Ready to Generate More Qualified B2B Opportunities?

If your LinkedIn advertising is producing clicks instead of customers, we'll help you build a strategy that attracts the right decision-makers, generates qualified demand, and supports long-term revenue growth.

Get Started Today

Here's What You'll Receive

  • An honest assessment of your current LinkedIn advertising performance

  • Practical recommendations to improve lead quality and campaign performance

  • A tailored 90-day growth roadmap aligned with your business goals

  • A focused strategy session with no pressure or hard sell

FAQ

Frequently Asked Questions

01

How long does it take to see results from LinkedIn ads?

Most campaigns begin generating engagement within a few weeks. Qualified leads typically build over time as your audience moves through the B2B buying journey.
02

Is LinkedIn advertising right for my business?

LinkedIn is ideal for B2B businesses that want to reach decision-makers and generate high-quality leads. It's particularly effective for businesses with longer sales cycles and higher-value services.
03

How much should I budget for LinkedIn ads?

Your ideal budget depends on your goals, audience, and competition. We'll recommend a budget that delivers meaningful results while maximising your return on investment.
04

Can you improve our existing LinkedIn campaigns?

Yes. We audit your current campaigns, identify performance gaps, and optimise targeting, creative, and bidding to improve lead quality and ROI.
05

Do I need a dedicated landing page?

A dedicated landing page helps improve conversions by matching your ad messaging with a clear, relevant call to action. We can build and optimise these for you.
06

How do you measure campaign success?

We focus on metrics that matter, including qualified leads, cost per lead, conversion rates, pipeline growth, and revenue generated from your campaigns.
07

Can LinkedIn ads work alongside Google Ads?

Absolutely. LinkedIn creates demand and builds awareness, while Google Ads captures buyers actively searching for your solution, creating a stronger overall strategy.
Want to see how we can help you?
Book a quick call today.
Schedule a call

Stop hoping for pipeline. 
Start building the system.

30-minutes strategy call. No pitch. Just a clear path to generate qualified sales calls every week.

B2B ad creative example 9 from Sprint Creative's showcase
Harper branded Slack notification showing message from Scott introducing client to a team of six, with text offering six senior specialists across sales, marketing, content, and strategy, and a button to book a strategy call.
B2B ad creative example 39 from Sprint Creative's showcase